Industrial marketing is the marketing of goods and services from one business to another. Industrial goods are those which are used in Industry for producing a different end product from one or more raw materials. The word "industrial" means machinery run by power to produce goods and services. But "industrial marketing" is not confined to these types of business activities. Broadly, marketing could be split into consumer marketing (B2C "Business to Consumer") and industrial marketing (B2B "Business to Business") (Source:
http://en.wikipedia.org/wiki/Industrial_marketing).
Hilty Moore & Associates began as an industrial marketing firm. We assisted industrial companies with marketing their products and services. We have branched out to assist all types of businesses even outside the manufacturing world, but over the years we have stayed true to serving business-to-business firms.
Many times we are asked, 'do you know my industry?' In over a decade of being in business, and from our days at Rockwell Automation, we have experienced marketing challenges in almost every industry. Additionally, our market intelligence, market strategy and marketing program techniques and implementation practices can be duplicated in most industrial marketing situations.
The strength of HM&A is our project management. Acting as project managers, we provide single source support to assure on-time delivery of projects within approved budgets. We have had many years experience working with a wide assortment of solution providers and can easily assemble a team of proven professionals to realize your project objectives within a desirable time frame. This frees your firm's management to do what they do best, while we complete important, fact-based commercial projects on your behalf.
As a project management firm, Hilty Moore & Associates, Inc. (HM&A) provides start-to-finish services for clients; that is, we assist clients with the mapping of a project specification and budget, spelling out the objectives, the timing and the deliverables. We assume the project management task of actually providing all the elements of the project - conducting primary or secondary market research, competitive intelligence, customer satisfaction surveys; designing a commercial web site; writing programming specifications; and then supervising the writing of the software code and the launch of the web site. As part of our services we devise the budgets for each component of every client program, create a timetable for the course of the project and define each deliverable. We are held responsible for delivering all projects on time, and within the approved client budget. We also report our progress on a prescribed timetable throughout the period of the project, providing clients with the opportunity to adjust the project along the way and ensuring that there are no surprises when the project is completed.
For some small to medium sized business, where there is not a marketing person, this project management strength has been applied whereas HM&A is the
director of marketing or marketing department. In these situations we will provide complete marketing services as a member of your team. As partners we provide the planning, research, program management and measurement matrices required to generate sustainable revenues.
We would welcome the opportunity to assist you with your industrial or business-to-business marketing challenges. Please contact us for more information.