Market Intelligence
A fact-based understanding of markets served that leads to measurable increases in the level of sales, profitability, market share and brand awareness/recognition.
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Industry/market monitoring: market size, segmentation, growth targets and forecasts
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Econometric models and pressure curve analysis
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Trade show and professional conferences surveying and focus groups
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Voice of the customer mapping including customer satisfaction, ‘client versus competitor’ and media message delivery effectiveness
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Competitive intelligence: competitive profiling and market share, SWOT, next likely moves, strategic roadmaps
Market intelligence action items may include using the following resources:
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Public & private databases
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Government, trade publications & trade associations
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Interviewing thought leaders
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Market studies
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Tradeshow research
