Trade shows can be an expensive and time consuming proposition for any company if not properly planned. Hilty Moore & Associates (HM&A) recently assisted two clients map and implement their trade show strategy to ensure the highest level of return on their investment.
HM&A, working in conjunction with its sister company BrandEyeD, developed sound marketing strategies to ensure success and provided the following services: show planning, exhibit/graphic design, shipping, and installation. HM&A also assisted with aggressive pre-show marketing and post-show lead follow-up. "There is so much more to trade show marketing than just setting up a booth and handing out brochures” says John Moore, managing partner of Hilty Moore & Associates. "We take a very strategic approach to each show for our clients, one that begins with researching the attendee base and continues through meaningful post-show marketing activity.”
BrandEyeD, the in-house creative division of Hilty Moore & Associates, handles the nuts and bolts for trade show events. Services include design of the exhibits, graphics, and digital content; coordination of related show services; management of installation and dismantling; and, most importantly, quality control throughout the entire process. "The objective is to maximize the return of the clients’ investment of marketing funds” says John Kallmeyer, President of BrandEyeD. "Working in tandem with HM&A gives us the clarity to put a winner on the show floor every time.”
NuVision Bioplastics (www.nuvisionbioplastics.com), an upstart company in the green packaging market, attended Pack Expo 2010, held at McCormick Place in Chicago in late October. "The show was a great success for us” says Lee Strait, CEO of NuVision. "HM&A was right on point with every aspect of the show – the marketing, the display, the graphics, and the coordination. The show netted many new prospects for our young company.”
Explorys (https://explorys.net/), an entrepreneurial company in the medical informatics arena, attended AMIA 2010, held in November at the Hilton Towers and Conference Center in Washington DC. "Every detail of the show was handled by BrandEyeD – it was literally plug-and-play for us” says Charlie Lougheed, President and CTO for Explorys. "The quality of exhibit design was so different than anything else on the floor – it really helped us stand out. And more importantly, we left the show with proposals in the six figure range.”
If you are considering trade shows in your 2011 marketing plan, consider HM&A. We can help make the best of your investment by planning and implementing a strategy that generates opportunities and business. Please contact us at 440.424.4709 or email jfkallmeyer@hiltymoore.com.
About Hilty Moore and Associates
Hilty Moore & Associates, Inc. is a strategic marketing firm that assists business-to-business firms with marketing, market research, market & business strategy and marketing communications programs, helping clients define new markets, launch new products and position their firms for growth. Learn more about the entire family of HM&A companies – Hilty Moore & Associates, Inc., Moore Creative Communications, and BrandEyeD by visiting the comprehensive website, www.hiltymoore.com.
About BrandEyeD
BrandEyeD provides practical solutions for a wide range of dimensional visual communication initiatives, offering expert project direction from concept through implementation. BrandEyeD’s competence lies in the ability to coordinate the full spectrum of project elements across various disciplines to achieve stunningly effective and unified results.