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Industries Served by Hilty Moore & Associates

 

Typical Market Study Outline used by Hilty Moore & Associates

 

HM&A Primary Research Process

 

Market Study Examples

 

 

 

 

 

 

Recent Industry Studies

 

 

Industry

 

Market Study Focus

North American powder metal market

·         Segmented the market to identify the leading suppliers and users of specialty PM parts, including a SalesQuest analysis of potential customers based on profiles of ideal users within each leading market segment.

·         We also projected the growth for PM parts within each market segment based on forecasts developed in conjunction with DRI-WEFA economic forecasting services.

Global factory automation products market

·         We assisted a Fortune 250 client with the development of strategic planning through 2005 for their high performance control products.

·         We profiled all leading competitors within their segment, interviewed dozens of end users, distributors and sales engineers for insights regarding market trends and drivers, and forecasted sales growth using models we built for this specific application.

North American Food & Beverage markets

·         We have profiled the food and beverage industries to determine the likely fit for a client’s food packaging technology. First we narrowed the segment search to the most likely candidates based on their unique production characteristics.

·         Then we spoke directly with food and beverage plant managers and food machinery builders for a deeper understanding of their needs and the likelihood of their adoption of our client’s technologies.

·         This large undertaking also yielded some astonishing insights into the state of art of food packaging technologies, current and pending FDA and USDA regulations and likely government legislation in this area.

Evaluate the threat of biological and chemical terrorism

·         Our client asked that we profile the markets that are emerging as a consequence of these very real threats. These markets, focused largely on building and equipment remediation, involve highly specialized knowledge of biological and chemical pathogens.

·         Since 9/11/2001, the Federal, state and local governments have either altered or added to a nationwide infrastructure to deal with many of the critical issues now in the public eye. We talked to hundreds of people at all levels of government, including the military, to determine: the current state of readiness, the needs of the market for the products built by our client, and the likely trends and market drivers for this large, quickly-developing market.

Profile the heavy-duty truck and the off-highway vehicle markets

·         In the course of several market studies for three clients we have talked with industry experts from the ATA, Departments of Transportation and Commerce, all major equipment producers, dozens of end users and tier one manufacturers and suppliers.

·         In addition to segmentation, forecasting and an analysis of market trends and drivers, we also developed 3/12 and 12/12 pressure curve analysis for each market segment complete with growth forecasts through 2008.

North American fleet vehicle markets for automobiles and light-duty trucks

·         Market segmentation, profiling of the largest fleet operators, supply channel analysis and market forecasting are elements of this market study.

·         Additionally, we have developed pressure curve analysis for each of the discrete segments, and identified the principal purchase factors and the drivers for our client’s products supplied to this important industry.

Analysis of the global market for a variety of specialty control products.

·         Another Fortune 500 client continues to be very active in the acquisition of firms that supply a broad array of control products to a global base of customers who build special machinery.

·         Services we have provided to this client include market segmentation studies, mapping of opportunities within each segment, identifying growth niches, and developing a path forward for eventual market entry, including likely OEM alliances, partnerships and other ways to reach targeted end users.

Determine the probable market size for a newly-patented device to be used by neurosurgeons during brain surgery

·         A long-standing client in the specialty medical instrumentation field commissioned a series of inquiries to determine the likely market acceptance of a product under development.

·         This fascinating topic required our researchers and associates to develop a unique database of all practicing neurosurgeons at major U.S. universities and private hospitals engaged in N.I.H. sponsored neurological research.

·         In addition, we polled practicing neurosurgeons during the annual ‘Society for Neuroscience’ medical conference. We also spoke to dozens of neurosurgeons, their assistants and others involved in neurological surgical procedures about the current state of scientific research, surgical techniques and requirements for administering pharmaceutical and chemical treatments.

·         The end result is a much clearer understanding of how the clients products are likely to be received within this market segment.

Determine the size of the global market for pharmaceutical industry filling line machinery

·         A client of long standing asked that we profile the pharmaceutical industry, identify the key players, determine market segmentation, survey large pharmaceutical company operations management, and compile a growth forecast for filling machinery.

·         Working with U.S., North American and European medical research community, and with professional associations and trade press editors, we were able to construct a model of filling machinery lines in use today, a likely growth model for various types of filling line machinery, and a probably CAGR for the next five years.

Determine the size of the North American replacement parts market for motorcycles, scooters and ATVs

·         Our client asked that we determine the overall market size and segmentation, identify the key manufacturers and sales channels serving the market, plus determine the buying characteristics of the principal owners of these vehicles.

·         In addition, we calculated annual growth rates and forecasted probably rates of growth for each market segment.

·         We conducted dozens of interviews of manufacturers, distributors, dealers and other channel outlets that support this growing market for specialty vehicles.

·         We also helped the client devise probable market entry strategies for each product line and sales channel.

Assisted a long-time tier one automotive firm as it expanded its base of knowledge of the security analysts that follow their investment segment

·         In a series of interviews with many dozens of analysts, we were able to construct the ideal mix of investor relations communications messages and media preferred by the analysts that either hold or recommend the purchase of our client’s shares.

·         As a result, our study not only zeroed in on key areas of perception among the analyst community that required immediate corrective action, but also detailed an effective path forward.

·         Quarterly follow up surveys help our client maintain a high level of quality messages to key analysts and shareholders.

 

 

 

 

 

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