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typical market study outline

 

1)     Executive Summary

a)     Strategic Recommendations

b)     Path Forward

 

2)    Market Overview

a)     Market size, growth, and economic outlook

b)     Industry segments - total sales and unit volume by segment and sub-segments

c)      Market trends and drivers

d)     Technology trends and developments

e)     Listing of principal market players

i)        OE’s

ii)      Suppliers

iii)    Users

iv)    Channel Players

f)        Annual production and sales of OEs in segment

 

3)     Competitive Environment

a)     Head-to-head competitive analysis

b)     Detailed player profiles

i)        Headquarter Location

ii)      Management

iii)    Financial Highlights

iv)    Corporate Overview

v)      Divisions/Business Units

vi)    Business Unit Revenues

vii)  Product Lines

viii) Competitors

ix)    Markets served

x)      Geographic regions

xi)    General News Analysis

xii)  New Developments

xiii) New Products

xiv) New Technologies

xv)   New Plants

xvi) JVs or other Partnerships

xvii)  Strategic Moves and Strategies

xviii) Financial Statement Review (AR. 10K)

xix) In-depth Financial Analysis (2)

xx)   Channels to market

 

4)     Analysis to identify:

a)     A list of potential sales channel partners.

b)     A list of potential end-users.

c)      Opportunity mapping

d)     Excel database of potential new customers.

 

5)     Conduct Personal Telephone Interviews

a)     Identify key purchase factors.

b)     Identify preferred sales and support channels.

c)      Identify principal market drivers and trends.

d)     Pricing trends.

e)     Suppliers to manufacturers.

f)        Others to be determined.

 

6)     Miscellaneous Items

a)     Publication List with editors' names

b)     Industry Trade shows

c)      Industry Associates

d)     Industry Trade Publications

 

 

 

 

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