WebQuest’s Online Surveying

HM&A has updated WebQuest ™ services to include enhanced on-line, web-based surveying of customers, prospective customers and other targeted audiences important to our clients.

A number of our clients have recently used this service to poll selected firms from their customer base regarding customer satisfaction. In this way, clients have learned how their customers value the products and services that are being provided. We find that client customers enjoy the option of going to a secure web-based survey -- located on the HM&A website -- answering the questions we are posing on behalf of our clients, and then sharing other observations about how our clients might expand or otherwise improve their products and services. In these cases, the surveys are always attributed – that is, the client is identified to their customer respondents, who tend to be more direct in their responses.

In addition, when we are evaluating our client vs. their primary competition, clients  also learn how well their own products and service offerings stack up against key competitors. In some instances, we have also been able to identify some leading technology trends that may impact our clients’ current product line offering.

The surveying techniques are also being used by our clients with targeted firms whom they would like to add to their customer base.

We have constructed a sample on-line survey that you can view today. Just click into the following link, enter your email address and password (HMAsurvey). The link is www.hiltymoore.com/clientservices.htm. The short survey is reflective of those we have constructed for our clients and allows the sponsor to collect all responses in a database that can be analyzed, and the results mapped against expectations, norms, etc.

This cost-effective technique, coupled with a simple direct mail or telephone campaign, can yield quality results from highly-targeted audiences that are important to your business. Call or email HM&A today for a demonstration of a proven technique designed to improve the knowledge of your business and serve as a strategic foundation for important tactical programming to increase your firm’s business and profit levels.